Archive for December, 2009

7 Reasons You Need to Market with Articles Nows

Wednesday, December 23rd, 2009


7 Reasons You Need to Market with Articles Nows

Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such killer marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies. Is it the be all, end all of positioning and relationship building? Absolutely not. However, it is an excellent step in the right direction. And on top of that, there’s probably a good chance that your competition is not using this tactic. Face it. It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an edge do.
So why choose article marketing as one of you marketing tactics? (You’ll find great information here about how to get targeted web traffic for profit.) Here are 7 exceptional reasons:

1. It is quite simple. People love to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your field.

2. Let’s take this first concept a step further for reason #2. Let’s be blunt here, as an expert, you can justifiably increase your rates and charge more for your products.

3. If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy. Ultimately driving business your way. (You’ll find great information here about how to flip websites for profit.)

4. A big part of Internet marketing has to do with the Search Engines like Google, Yahoo, MSN, etc. It’s critical that we play their game. That being said, Search Engines love content such as articles! Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking. If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right. However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.

5. People love to be and feel well informed It helps them make better decisions. Your articles can serve as the source for the input they seek. And who better to buy from then the source that provided the information in the first place.

6. Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways. For example:
==> They can become content for your or someone else’s newsletter;
==> Used as free giveaways to prospects/clients, in seminars, at networking events, etc;
==> Used to spark conversation in a blog or an online networking group such as Ryze;
==> Combine multiple articles into an eBook, book or info-product that can be sold or given away in exchange for contact information;
==> Become the basis for a live seminar or teleseminar;
==> And we can go on and on and on.

7. Articles when distributed properly are a great way to stay in touch with clients and prospects. Studies have shown that on average it takes around 7 touches before a prospect buys. Why not use articles as some of those touches? This will help continually boost your prospect’s perception of you as someone who consistently adds value.

We live in an age where information is king. We all know something others would be interested in knowing. Share your knowledge and like a magnet you’ll draw your prospects towards you.

2006 Online Marketing Muscle — All Rights Reserved.

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Adsense for Everyone

Wednesday, December 23rd, 2009

Adsense for Everyone
,

When Google’s AdSense appeared, there were a lot of people who doubted Google’s idea would be marketable and actually generate any profits. Yet as we stand here today it’s probably the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn’t just profitable for Google. It’s also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that’s profitable for everyone in the chain. So why would AdSense be any different. (For great information on getting targeted traffic for making money on the internet.)

Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet’s advertising model.

You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term “navigating” is probably the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they’re interested in. And Google AdSense helps members of the two categories find each other.

It works for the visitors, because the model is very transparent. You don’t see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don’t have that feeling of someone trying to lure them into spending money. Ironically, however, they’re wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google’s search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.

Their ads can reach any website that deals with anything similar to what they’re trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google’s AdSense a publisher’s best friend. (Learn more about a great way to make money from home by increase traffic website.)

It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they’re interested in that topic.

But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google’s advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.

This is by far the most profitable hook-up deal you’re ever going to see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google’s AdSense.

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Off-page Search Engine Optimization-One Way Incoming Links

Wednesday, December 23rd, 2009

Off-page Search Engine Optimization-One Way Incoming Links

Okay, so that is two thirds of your link network established. The only remaining aspect of linking to deal with is the most important one, establishing one-way incoming links. We will deal with this on a step-by-step basis as we go through this report.

However, one final thing to mention is the internal linking structure of your site. While everything we have dealt with so far has concerned external links, your site must be linked together in a logical and effective way on an internal basis as well. (Learn more about a great way to make money from home by flipping websites.)

For example, you must have a site map on your homepage so that your visitors and the search engine robots can find their way around. It must be possible to reach every page of your site from the homepage in no more than three clicks, and anyone who visits an internal page of your site should be able to get back to the homepage with a single click.

In addition to the homepage, you may well have other business-critical pages on your site.

For example, if a part of your business is building a prospect mailing list (which it always should be), then you might have a name-capture or squeeze page which is designed to do nothing more than collect a visitors e-mail details.
This is an extremely important page for your business, and you should therefore have links from most of the other internal pages of your site that point at this squeeze page. This accords the maximum amount of incoming link power (or link juice as it is often known) to that page, which in turn indicates to the search engines that this is an important page. (For great information on flipping websites for making money on the internet.)

The bottom line is, links are extremely important and becoming ever more so by the day. Hence, even though this report is primarily focused on sending human visitors to your site, you should always keep links at the forefront of your mind no matter what traffic generation tactics you are thinking of using.
Beginning the free traffic landslide journey
Having made your web site search engine friendly, the next step is to start to publicize your site by telling the world what it is you do, and where you are to be found.

There are literally dozens of ways that you can do this, ranging from the ridiculous and whimsical to the highly professional and effective.
The rest of this report is going to be focused on making you aware of as many professional, effective (and free) website promotion strategies as possible, but I have not attempted to list every traffic generation strategy of which I am aware.

To do so and to explain every one of them in sufficient detail to make them usable would require a book several times longer than this one. Instead, I have focused on the traffic generation strategies that I know from my own experiences are the most effective, and have tried to explain each of them in enough depth to enable you to begin implementing them immediately.

So, if on your internet travels you come across alternative free advertising strategies that you think might work, go ahead and give them a try. However, when do so, you must ensure that you continue with the free traffic generation strategies that are already working for you, in case the new idea that you are trying out does not work.

With that slight note of caution, lets move on to begin to look at how to generate a free traffic landslide for your site in a month or less.

As far as possible, you should try to action each these steps in the order that they are set out, because not everything you read of will work at the same speed, and the ones that will take the longest are the ones that you are going to read about now.

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Wouldn’t You Love a Great Smile

Monday, December 21st, 2009

Wouldn’t You Love a Great Smile

There she is, across the crowded room. She is a vision, the girl of your dreams. She gives you the eye as you walk closer. Her eyes are a beautiful sky blue and her hair is perfection. You reach out your hand to introduce yourself. She could be the one. You picture your future children but more importantly you picture how jealous your buddies will be when they see her with you. Then she smiles and suddenly your perfect girl is not so perfect.

We see them everywhere, on television, in movie theatres, and on the cover of magazines. Thats right, Im talking about a shiny white smile. All the actors have perfect smiles. (Friends, if you are too skinny, go here to gain weight woman.)

Of course most celebrities have spent many years and thousands of dollars to get those incredible smiles because they know that a white smile can make or break a career and even a relationship. But anyone can have a great set of teeth at a fraction of the cost celebrities spend.

Everyone would love to have great smiles like their favorite actor. However not everyone is born with wonderful smiles and strong healthy teeth. There are millions of Americans without health insurance let alone dental coverage.

Millions of Americans simply cannot afford insurance. It comes down to, do we buy food or insurance. Do we pay the electric bill or get insurance. This should not be the case. Dental and medical insurance should be affordable, even for the working poor. (Interested in weight gain for women? Find out more here.)

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Your Eyes Have It

Monday, December 21st, 2009

Your Eyes Have It

Your eyes demand attention whenever you are talking to someone or even glancing in their direction. They are an important feature of your face and the skin around the eyes can bring the eyes to healthy life or contribute to a dull, lifeless look.

Naturally as you age the skin surrounding the eyes develops fine lines and deeper wrinkles. This is because the delicate skin around the eyes is very different to the rest of the skin on your face. It is much thinner and in fact has very few oil glands which can keep it naturally moisturized. This means its dries out faster and being thin, if not treated gently can stretch and tear, causing bags and sagging. (Friends, if you are too skinny, go here to gain weight woman.)

For this reason is it important to treat the eye area gently and dont wipe or rub the eyes harshly, instead just patting the area without pulling is recommended.

Puffiness around the eyes is common on waking but can remain throughout the day for a variety of reasons including tiredness, smoking, drinking alcohol, diet and even hormonal changes. If you do have a problem with puffy eyes try elevating your head slightly at night on a higher pillow and drinking plenty of water throughout the day to cleanse out your blood system. One cause of puffiness can be as simple as the cream you are using. Eyes are naturally sensitive and will water continuously to cleanse them of impurities. When using creams around the eye area make sure you dont apply them too closely to the eye and seek out natural skin care creams without harsh chemicals and additives. (Heres where you can find more detailed information if you want to gain weight plus.)

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